Use A Newsletter To Boost Your Book Sales!

Writer’s Relief
4 min readDec 14, 2022

Whether your book is traditionally published or self-published, you’ll need to put some effort into marketing. While social media posts, book reviews, and appearances on podcasts or at book readings will help build awareness and sales, the marketing experts know that you can’t beat the budget-friendly effectiveness of a newsletter. You can write your own newsletter to target your readers or utilize existing book promotion newsletters. Here’s how to effectively use a newsletter to boost your book sales.

Utilize A Book Promotion Newsletter To Boost Book Sales

By featuring your book in a book promotion newsletter, you’ll reach an interested, engaged audience of readers that you might not have had access to otherwise. A book promotion newsletter is usually free for subscribers — the authors pay to have their books featured in the newsletter.

It can be expensive to have your book promoted in some of the better-known newsletters, but there are also worthwhile, more affordable newsletters available. Choose wisely — you don’t want to end up in a newsletter that doesn’t reach a good number of potential readers for your book and genre.

Also, keep in mind that most book promotion newsletters focus on books that are available at bargain prices. The best time to use this type of newsletter to market your book is when you plan to offer a very substantial discount on your book. While you might not make a lot of money in sales when your book is only 99 cents, you’ll reach more readers and potentially generate more positive book reviews and word of mouth — which can lead to more profitable sales!

A few book promotion newsletters to consider:

Create Your Own Newsletter To Boost Sales

In order to be an effective marketing tool, your subscriber list is something you should build before you need it to help boost your book sales — so it’s never too early to get started!

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Writer’s Relief

Author’s Submission Service Est. 1994. We help authors reach their publishing goals with targeted submissions to literary agents and editors.