With so many potential new fans scrolling through their smart devices almost 24/7, posting on social media may seem like the guaranteed path to success and popularity for you and your writing. But before you start contemplating how you’ll evade the paparazzi or make plans for spending your as-yet unearned royalties, the social media experts have a wake-up call for you. If you want to succeed in reaching new readers, it’s important to overcome any unrealistic expectations for social media.
How To Overcome Unrealistic Expectations For Social Media
Realize It Takes Time
With the rise of social media influencers, it’s easy to assume they built their followings overnight. In truth, they didn’t. Building a social media platform takes a lot of time, effort, and dedication. Don’t be discouraged if you’re seeing slow growth in your number of followers or engagements. Even a viral video was once undiscovered content!
Interact With Your Audience
You won’t draw new viewers to your social media platforms if you’re not regularly posting engaging content. It’s important to be active on social media in order to build your fan base. Research suggests posting a minimum of once a day if you want to reach more people who will be interested in your content. And your posts should be fun, informative, and appealing — not a barrage of sales pitches or “buy my book!”
Understand Engagement Is What’s Really Important
When followers engage with your posts, the social media algorithms work in your favor and share your posts with more people. The more your audience interacts and connects with your content, the more likely it is to be promoted by the algorithm. An easy way to do this is to simply ask questions in your posts!
Pay attention to who is sharing, commenting, or liking your content. It’s better to have fewer followers who actively interact with your posts than thousands of followers who never engage.
Don’t Compare Your Social Media Success To Someone Else’s
There will always be another writer with more followers, more platforms, more engagement, more posts, and so on. You can check other…