Your author website is your Internet information hub, and this is where you want to direct readers, editors, or literary agents who are looking for more information about you and your writing. Social media is one way to connect potential fans with your website — but what if you don’t want to invest your time or money into a social media campaign? The marketing experts have some great tips and advice on how to effectively build website traffic without using social media.
Build Traffic To Your Author Website Without Using Social Media
Optimize your blog. Blogging on a consistent schedule is a great way to drive organic traffic to your author website. If you write a blog article that effectively answers a popular search request, search engines like Google are more likely to display your content as a search result. Along with using one-word keywords for SEO (Search Engine Optimization), search for phrases of four or more words and use these as longtail keywords to attract search bots to your blog articles. You’ll have less competition for attention with longtail keywords, so your blog articles will have a better chance of ranking higher in search results.
Create an author newsletter. Email newsletters are an extremely effective way to reach your audience. In fact, email newsletters are forty times more successful at reaching your audience than social media! With a newsletter, you can easily drive your built-in audience of subscribers to your author website.
Be a guest blogger. You can introduce your writing to an entirely new audience by writing guest posts for other websites. Many small digital publications, bloggers, and even other authors may be open to guest posts and cross-promotion opportunities. These sites don’t need to have massive amounts of traffic for you to benefit from guest posting with them — just be sure your guest post includes links that lead back to your author website and blog.
Here’s another way to draw readers to your author website: When you can, comment (with a link back to your author website) on blog articles of other writers and publishing industry specific websites.
Make an appearance. Appearing as a guest on podcasts, radio shows, and in-person events is a great way gain recognition and build traffic to your author website. Think about topics you could talk about, then connect with these venues. Remember, the better your interview, the better your chances of scoring even more interviews! If you can keep the audience focused on your humor and insights, they’ll stay engaged and be more likely to visit your website to learn more.
Improve your website’s functionality. Once you’ve enticed your audience to visit, it’s vital that your website is functioning at its best. The faster your author website loads, the better! If your author website takes too long to load, visitors are going to bounce before they’ve even read a single word — and they won’t be back.