10 Easy Ways To Drive More Traffic To Your Author Website
Once you have an author website that works well for your genre and acts as your online business card, it’s time for the next step: getting your readers and potential new fans to visit! Your author website should act as an online hub where you can showcase your latest publication credits, offer links to purchase your books, update followers on your next public engagement, and much more.
How To Rise Above The Noise And Boost Traffic To Your Author Website
Engage On Social Media
Make sure you post a link to your author website on all your social media! Some writers maintain all their social media platforms using one social media managing site like Hootsuite or Buffer. You can then easily post website links and info on Twitter, Instagram, and Facebook all at once.
You should also feature social media icon buttons on your author website in order to cross-promote and build your audience.
It is important to get the social media posts featuring links to your author website in front of the widest audience possible. One way to do this is by using hashtags in your Instagram and Twitter posts. Hashtags group together posts with a common topic so that it’s easier for users to find the information they are interested in. Hashtags can be genre specific, such as #Horror, #RomanceWriter, #SciFi, or more specific to the writing process like #AmEditing or #Writing. If your new romance novel cover is ready, tweeting “Take a look at the new cover design for my latest book” with a link to your website and the hashtag #RomanceWriter will help you reach an audience beyond your own followers!
Put Your Website Address On Everything
As an author, you probably have business cards, flyers for readings, bookmarks, even books you’ve written — and your author website URL should appear on all of them! If you are doing a public reading, for example, having your website address on your handouts offers a way for members of the audience to find you (and your work!) after the reading. Find tips here for reading your writing in public.
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